Top Reasons for Using a Toll Free Number for Your Business
As any business owner knows, providing consumers with a way
to learn more about the business, place orders, set appointments and even
discuss possible issues that may arise is vital. In addition, every aspect of
the business should be viewed as a way to advertise the brand name. As such, a
toll free number is a great way to achieve all of these things quickly and
affordably.
Perhaps the best benefit of choosing to use a toll free
number is the relative ease by which a company can promote their brand. In
fact, even the smallest business can quickly become a national—or even
international—competitor through the use of these telephone numbers and other
marketing tactics. Vanity numbers are one way to achieve this; these telephone
numbers are nothing more than alphanumeric equivalents of everyday telephone
numbers. They are very memorable, and when accompanied by a catchy tune or when
placed on billboards and other advertisements, they will engrain themselves
into the memories of consumers. Businesses can incorporate their company names
or the services they provide into these toll free numbers.
Another benefit of using a toll free number in place of a
local telephone number is evident when business owners consider all of the
money they can save on separate tools for marketing and lead capture. For
instance, whereas many businesses actually purchase leads from third-party
sources—and often at a premium—the call capture feature can collect just as
many leads at a fraction of the cost. This feature records the telephone number
of every individual that calls into the business. Also, calls into these
telephone numbers can be forwarded virtually anywhere, whether it is to an
employee’s home, a mobile phone or even all the way across the country.
Many business owners feel that there is no reason for a
small business to utilize a toll free number because the customer base will be
contained within the community. Though this may be true for the majority of the
customers, a business cannot hope to expand without extending their reach.
After all, not everyone who may use the service will live inside city limits,
and these individuals will not want to place a long distance call every time
they are in need of products and services. By using toll free numbers instead
of local numbers, or even in combination, consumers all over the United States
and even Canada can call without being charged.
As a business grows, it will likely open new offices in
separate locations. Though this is a wonderful prospect, business aspects such
as customer service may be compromised if they are not consistent throughout
the company. To combat this, many businesses will create
a single team of customer service agents in one or two locations, providing a
single point of contact for consumers to call toll-free in the event of an
issue or question. These agents can contact local offices when the need arises,
but for the most part, they can handle customer issues with ease.
There are many reasons why businesses should consider
providing their customers with a toll free number. They are cost effective for
both the business and the consumer, they will help to extend the reach of the
business, and they can even provide a single point of contact for consumers so
that they can be guaranteed a consistent experience with every call.
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